Tal Cook

Tal Cook is the CEO and co-founder of Femmflo, an AI-powered women's health platform using large language models to connect hormones, lab results and mental wellbeing into personalised, guided care plans.

Before entering the world of health technology, Tal built her career in marketing, leading brand and growth strategies for high-performing technology and healthcare businesses and ultimately serving as a Marketing Director. But while her career was thriving, she was navigating her own deeply personal health journey marked by years of pain, misdiagnosis and unanswered questions.

After being told at eighteen that she would never conceive and undergoing multiple surgeries, Tal began questioning not herself, but the healthcare systems that had failed to understand her experience. That journey led her to retrain in functional medicine, behavioural science and psychology, exploring the powerful connection between hormones, mental wellbeing and the body.

Today, Tal combines lived experience with technology and science to build solutions designed around the realities of women's lives rather than the limitations of traditional healthcare systems. Through Femmflo, she is using AI to help women better understand their bodies, advocate for their health and access more personalised care.

Her mission is simple: to ensure that no woman ever feels broken by a system that was never designed with her in mind.