Madeleine Henstra is the CEO of FDC, an executive visibility agency helping accomplished leaders close the gap between the authority they have earned and the authority the market can see. With a background in graphic design, advertising and creative direction, she combines strategic storytelling, personal branding and LinkedIn management to turn expertise into meaningful visibility — and visibility into opportunities, partnerships and business growth.

She is also the co-founder of The Lekker Network, a global community connecting South Africans at home and abroad, and Led By Her, its platform dedicated to women. Originally from California, Madeleine has become a passionate champion of South African talent and what becomes possible when the right people, stories and opportunities are properly connected.