Lori Joffe

Lori Joffe is Chief of Staff and Deputy Group CEO at Travelstart Group, where she works across strategy, operations and organisational growth to help one of Africa's leading travel technology businesses scale across markets and teams.

Having spent more than a decade inside a fast-growing technology company, Lori has built a career around translating big-picture strategy into execution, aligning people and priorities, and helping businesses navigate periods of rapid growth and change.

Her work sits at the intersection of leadership, operations and business transformation, with a particular interest in building high-performing organisations that can adapt, evolve and thrive in complex environments.