Online shopping is still largely a guess. You choose a size from a chart, imagine how a colour will look on your skin, and hope the fit matches the photo. The result? Returns cost retailers billions, while uncertainty leaves shoppers abandoning carts before they ever click “buy.”

As co-founder of Malva by Fashion Labs, Chi has built technology that lets shoppers see themselves in a product before they buy, turning uncertainty into a real preview while giving brands the visual content they need to make it happen at scale.

Chi’s journey spans fashion, beauty, and innovation. She began as a brand ambassador for a leading beauty brand before moving to the United States, where she became an innovation consultant and led the development of a $5 million Center for Innovation & Entrepreneurship for a top US university.

Today, through Malva by Fashion Labs, she’s turning her passion for fashion and innovation into technology that makes online shopping more visual, engaging, and personal.